Within the framework of the circular regarding the "Improvement of International Competitiveness (UR-GE) Project Support" regarding the Decision on Export Supports No. 5973; the "White Goods Suppliers’ Products" UR-GE Project was launched by the Electrical and Electronics Exporters Association (TET) in cooperation with the White Goods Suppliers’ Association (BEYSAD) and TET to facilitate the entry of our exporting companies in the White Goods Suppliers’ Industry into new markets and to improve their export capacities.

TURKHAS-3 White Goods Suppliers’ URGE project Needs Analysis and Strategy Road Map determination processes will be carried out with innoCentric Consultancy company, and an opening ceremony for the project with all cluster companies will be held on July 20, 2023 to draw the 3-year road map of the project and determine the needs of the companies. A productive all-day workshop was held at the Unity Center.

BEYSAD’s President of the Board of Directors D. Yasemin Aksu and our former President of the Board of Directors and TET Board Member Ş. Burak Özaydemir made the opening speeches of the workshop, which continued with the presantations of the White Goods Sector SWOT Analysis, Digital Transformation in the White Goods Sector, Target Country Analysis, URGE Project Draft Action Plan, and Action Plans.

A total of 28 participants from each of the 22 BEYSAD member companies participating in the project attended the workshop.

We would like to thank all our members who participated and contributed.