As BEYSAD, we continue to reach you with the topics and guests meticulously prepared for you through our online meetings.

Within the scope of BEYSAD Export Committee's work, in cooperation with İnovakademi, ONLINE TARGET MARKET ANALYSIS and DIGITAL MARKETING EXPERTISE TRAINING is planned to be completed in 4 days, a total of 12 hours; and the first one was held on Wednesday, January 12.

The aim of the training, which was attended by about 40 people, can be summarized as follows: With the spread of the internet and the recent Covid-19 pandemic, the way of trade has changed, businesses and purchases have turned to online channels. In addition, borders have lost their former importance. As a natural result of this, the world has turned into a big marketplace. It is possible for our companies to get a share from the online and export pie, by identifying the right countries through target market analysis and then reaching potential buyers in the market. For these reasons, choosing a target market and creating an export strategy is an important step. After the market is determined, the strategies determined by digital marketing methods and the practices related to reaching potential buyers in new markets are also the subject of target market analysis and digital marketing training.

During the training target market analysis, digital marketing and foreign trade intelligence; Finding and retaining customers, advertisements, performance-measurement topics will be discussed in detail in 3 hours on 4 different days.

Trainings will be provided by Gökhan Erol, Selçuk Şağban and Barış Yaşabala, who are the competent trainers of İnovakademi. We would like to share with pleasure that the first one was smooth and enjoyable as well as shared important information. 

In this training series, which contains important information, we would like to thank all the members of the committee and all our members who showed interest in the event, especially the Inovakademi officials for their cooperation and the Export Committee leaders for the planning, Tuğba Özalp and Sayat Çakır especially; and we hope to see you at our other events.