Haier Europe, operating under Haier Smart Home, the world's number 1 brand in large home appliances, opened a new cooking factory and R&D Center in Eskişehir.

Many BEYSAD members also attended the opening ceremony, as well as D Yasemin Aksu, Eray Gönenli, Tuğba Özalp and Ayşegül Koç from BEYSAD management.

With this milestone investment of 70 million Euros, Haier expanded its industrial footprint in Europe with Turkey and once again confirmed the importance of our country in its corporate growth strategy. The factory, where the latest technology built-in oven and stove product groups will be manufactured with high technology and artificial intelligence-oriented engineering systems, fully automatic production line processes, is located on an area of ​​56 thousand square meters. With the new factory, which employs more than 500 people with a production capacity of 1.2 million units per year, Haier's employment in Turkey has reached 2,500 people.

Speaking at the opening of the new factory, Haier Europe CEO Yannick Fierling said: “Our new baking factory marks a significant step forward in Haier's growth and industrial footprint in Europe. With this investment, we confirm once again that we position Turkey as a long-term strategic partner. After Haier's drying and dishwashing production process started in Eskişehir in 2021, we are starting to produce Haier's cooking products in Eskişehir. This strategic project reinforces our success in the premium market and meets the high expectations of our kitchen channel customers. Turkey, which is the largest production and export center in Europe for Haier, which ranks first in the world according to Euromonitor International's 2023 white goods sales figures, is a very valuable partner in fulfilling our goal of serving global markets. While our cooker products that we produce in Turkey will take their place in the Turkish market, they will also be exported to many countries in the world, especially Europe. “I must also emphasize that we are grateful to the extraordinary skills of Turkey and its people.”

Smart ovens developed with artificial intelligence offer personalized cooking experience

Haier Country Manager Gözde Küçükyılmaz stated: "Following the refrigerators, dishwashers, washing machines and dryers in Haier's Premium product range, our new ID Series "Bionicook" feature ovens, where new generation technologies are combined with human-specific features, have internet of things and artificial intelligence features, are among our remarkable products. "We will both export these products, which aim to offer consumers a personalized cooking experience and have in-oven cameras for the entire cooking cycle and live food detection, and introduce them to our consumers through technology markets in our country."

Environmentally friendly factory reduces carbon emissions by 60 percent

The baking factory was designed to reflect Haier Europe's commitment to sustainability and reducing its environmental footprint. The Class A building will guarantee an estimated 60% reduction in carbon emissions compared to standard technologies, thanks to renewable energy sources, fully electric assembly lines, recycled materials to counter the increasing use of plastic.