HAIER Increases its Investments in Turkey, the Largest Production and Export Center in Europe
23 October

The company will create employment for 1,600 people with its two factories in Eskişehir, where it will invest 85 million Euros.

Haier, the world's largest white goods producer, opened its new factory in Eskişehir with a ceremony attended by President Recep Tayyip Erdoğan. Expanding its dryer platform with an investment of 40 million Euros, the company will further increase its production capacity in Turkey with an investment of 45 million Euros in the dishwasher factory. Haier's new dishwasher factory will be operational in 2022.


These investments, which are a milestone for Haier, make Turkey the largest production and export center for the company in Europe and support the company's vision of becoming the first choice for smart home solutions. It is also a testament to the company's commitment to Turkey as a long-term strategic partner.

President Recep Tayyip Erdoğan, Minister of Industry and Technology Mustafa Varank, local government representatives and guests attended the dryer opening ceremony held on October 23, 2021.

Stating that Haier's investments in Turkey are not only a milestone for further developing the skills of employees, but also a proof of the company's commitment to Turkey as a long-term strategic partner, Haier Europe CEO Yannick Fierling said, “Our investments not only make Turkey Haier's largest production and export hub in Europe, but also represents an important step in raising Haier among the top three actors in the European industry by integrating end product and smart home solutions with artificial intelligence, IoT and connectable technologies. We want to further reinforce this mission by developing competitive industrial production, strong R&D capacity, high-tech systems and platforms across the entire value chain.”

The expansion of the production facility will enable the development of new and improved product features and components, creating a new platform for all standard size tumble dryers and a new foundation for better performance. All products will offer enhanced connectivity via hOn, a smart device app that aims to connect Haier Europe's brands and to simplify quality of life.

The best-in-class factory aims to improve production capacity, product availability and product range flexibility, thanks to the company's advanced R&D and manufacturing know-how, with first-class equipment and production processes. This R&D and production knowledge of the company is reflected on the most advanced features of the factory, such as a fully automatic dying line and fully digital quality control.

The dryer factory was built on an area of ​​190.000 square meters. The total closed area of ​​the factory is 43.000 square meters. It is planned to employ approximately 900 people for 1.5 million full capacity per year. The new dishwasher, which is planned to be completed in June 2022, will be installed on an area of ​​35.000 square meters and will employ approximately 700 people, with a production target of 1 million units per year.

These investments are fully in line with the Company's 'zero distance to consumers' philosophy, as they shorten logistics, supply chain and time to market, while improving quality, product performance and design.

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