Within the scope of the TURKHAS-3 UR-GE Project carried out in cooperation between the Electrical and Electronics Exporters’ Association (TET) and BEYSAD, an overseas marketing activity was organized in the United States between February 15–21, 2026, with 15 participants from 10 BEYSAD member companies.
The delegation completed its program at four different locations: Sub-Zero Group (Wisconsin), KBIS 2026 Fair in Orlando, Electrolux (Charlotte), and Samsung Electronics (Newberry).
As part of KBIS—one of the world’s largest kitchen and bath industry fairs—companies:
- Observed global trends on-site,
- Closely examined new technologies,
- Had the opportunity to connect with medium-sized manufacturers established in the U.S. market.
The B2B meetings held during the program, as in all our visits, provided our members with new export and cooperation opportunities in the U.S. market.
We extend our thanks to all members who participated and contributed, as well as to our stakeholder TET officials.